To help you find reliable online marketing tools that can help you improve your marketing efforts, we’ve identified 10 great tools worthy of checking out. In this article, we cover only some of the main online marketing strategies, but we’ve tried to include a few options to suit any budget.  

Best Online Marketing Tools and Software to Use Today:

Online Marketing

While you don’t have to be on all the platforms, you need to build a presence on the ones that are most important to your target audience. To help you, you can check out these online marketing software solutions:

  1. Loomly Trusted by well-known brands like Porsche and BMW, Loomly is a powerful tool that can take care of basically all your social media management tasks. You can use it for creating, previewing, approving, and publishing content to various social media platforms including YouTube, Twitter, Pinterest, Facebook, Instagram, and LinkedIn.  Whether you’re a freelancer, local business, or part of a marketing team, it can help with online marketing in various ways. For example, if you mostly work on your own, you’ll love its user-friendly library where you can save and organize digital assets like videos and post templates for future campaigns. If you’re part of a bigger marketing team, it will help to increase productivity by streamlining collaboration. For example, you can use it to notify team members whenever content is ready for review, helping to reduce the number of back-and-forth emails.  Key features include:  List view and calendar view Automatically generated post and ad previews Approval workflow and commenting system Hashtag manager Centralized library for asset management Integrations with Giphy and Unsplash Post ideas Post analytics Pricing: After a free 15-day trial, pricing begins at $35 per month. However, if you opt to pay yearly, you can save as much as 25%. Custom pricing is also available to enterprise clients upon request.   4.5 out of 5 stars This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms. Ratings Features & Pricing Pros and Cons Ratings Features 4.1 Ease of Use 4.6 Support 4.7 Overall Score 4.5 Features & Pricing AnalyticsAutomated PublishingContact ManagementCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingCustomer EngagementMulti-User CollaborationReporting/Analytics Price starting at:$26 Pros and Cons Intuitive management tool Inexpensive Easy to learn platform Requires additional integrations for some social publishing Too many bots may bother users Calendar function may be hard to access Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals 4.5 out of 5 stars This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms. View 2. Sendible Trusted by more than 30,000 marketers, agencies and brands that include global names like Expedia, Sendible is one of the leading tools for managing your social media. As an all-in-one tool, it offers all the tools that you expect to find to help you with publishing, monitoring, collaboration, and analytics.  You can use it to schedule your social media posts individually or in bulk, but not at the expense of personalization. If you, for example, want to change emojis or hashtags so that it matches a specific network, it’s easy to do. Then, to help you get a quick overview of all the posts lined up, you can use its calendar view. If you spot that something is out of place, you simply drag and drop.  It’s also a great tool for teams. You can, for instance, use it to assign conversations, create workflows, or even restrict access.  Key features include: Content suggestions Analytics and in-depth reports Keyword alerts Social listening Pricing: After a free trial, pricing starts at $29 per month when billed monthly. If you prefer to pay it once off per year, you can save up to 15%. 4.5 out of 5 stars Sendible’s SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company. Ratings Features & Pricing Pros and Cons Ratings Features 4.6 Ease of Use 4.5 Support 4.5 Overall Score 4.5 Features & Pricing AnalyticsAutomated PublishingContent ManagementKeyword FilteringMulti-Account ManagementPost Scheduling Price starting at:$29 Pros and Cons Excellent social scheduling features Content recommendation tools Social engagement platform Brand monitoring Social listening feature can be slow Clunky organization of the platform Best for: SMMs, corporate marketing teams and digital agencies 4.5 out of 5 stars Sendible’s SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company. View 3. EmailOctopus EmailOctopus has made it their goal to simplify email marketing while saving you money. Whether you’re an individual blogger or an online store, you’ll find useful features that will help you to grow your audience.  It offers you everything that you’ll need to grow your list of email subscribers and create effective email marketing campaigns. To help you with the first part, you can use it to embed a customizable sign-up form on your business website or create a landing page. Then, to help you reach those old and new subscribers, you can use one of its pre-designed templates, import HTML templates, or build your own one from scratch.  Once you have taken care of your subscriber list and email design, you can create an email sequence to put your email marketing basically on autopilot. You can, for example, create a drip campaign to welcome new readers or onboard new subscribers.   Key features include: A landing page and email builder Mobile-friendly landing page and email templates Personalization Advanced segmentation Reporting Pricing: It offers a Free plan for up to 2,500 subscribers and 10,000 emails per month. If your needs exceed this, pricing starts at only $8 per month. 4.4 out of 5 stars EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less. Ratings Features & Pricing Pros and Cons Ratings Features 4.0 Ease of Use 4.6 Support 4.6 Overall Score 4.4 Features & Pricing Analytics/ROI TrackingDrip CampaignsDynamic ContentLanding Pages/Web FormsSegmentationList ManagementSegmentation and TagsImport Email ListsDrag and drop Email EditorDeveloper APIApp IntegrationsGDPR CompliantCampaigns builderLanding page builderAnalytics integrationsAutomationReporting Price starting at:$8 Pros and Cons Affordable pricing with good pro plan. Great Customer Service with email and live chat. Good responsiveness to different devices. No landing page builder. Limited Segmentation. Direct integration not available. Best for: Organisations and businesses 4.4 out of 5 stars EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less. View 4. Campaigner Campaigner can help you to market your business across various channels and it’s particularly good for email marketing. It offers sophisticated email marketing automation that will help you to increase your sales and revenue.  Included in its long list of email marketing features are workflows, triggered campaigns, personalization, and reporting. One of the features that make it such a great tool for online marketing is its social sharing. You can use it to share your email content automatically as social media posts on Facebook and Twitter. This way, you can reach a much bigger target audience. If you don’t necessarily want to flood your followers’ social media feeds, you can use its reports to identify which emails received the best engagement and only convert these.    If all these automation solutions sound like too much for you at this stage, it’s also just a great tool for crafting beautiful emails. You can choose one of its hundreds of responsive templates (there are nearly 1,000). Then, to help customize this template so that it matches your branding, you can use its built-in image editing tool and advanced template management system to save and organize your designs.    Key features include: A drag-and-drop editor Responsive email templates Segmentation eCommerce integrations Conversion tracking Localization Pricing: After a free 30-day, full-featured trial, pricing starts at $59 per month.  4.5 out of 5 stars Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration. Ratings Features & Pricing Pros and Cons Ratings Features 4.4 Ease of Use 4.4 Support 4.6 Overall Score 4.5 Features & Pricing Dynamic ContentSegmentationLanding PagesEmail TemplatesAutomation WorkflowsConversion TrackingDrag & Drop BuilderReusable Content BlocksAdvanced SegmentationFormsReputation DefenderContent BlocksGeolocationConditional ContentPreference Management Price starting at:$59 Pros and Cons Lengthy free review period Intuitive interface and user-friendly Wide range of features No forever-free plan for small users Accessing the free trial isn’t always as simple as you’d expect Template navigation can be challenging Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies 4.5 out of 5 stars Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration. View 5. Refersion Refersion has a strong focus on eCommerce making it a useful tool for online brands that want to leverage the power of affiliate marketing. In addition to affiliate marketing, you can also use it for brand ambassador programs and influencer marketing.  Trusted by more than 60,000 brands that include well-known names like Dermalogica and Pura Vida, it helps with various stages of affiliate marketing including campaign management, payment, and reporting. What’s more, you can also use it for discovery, if you don’t want to use existing customers. Included in its impressive list of features is its very own marketplace.  Key features include: A free listing on its marketplace  Product-level commissions and tiered commission structures Customizable sign-up and registration pages Dashboard summary view Automated payment scheduling Multiple payment options including gift cards and store credit Robust reporting Pricing: After a free trial, pricing starts at $99 per month. Enterprise pricing solutions are also available upon request. 4.6 out of 5 stars Stepping into the influencer marketing landscape is a natural fit for this affiliate marketing app. Refersion helps brands build vast affiliate marketing networks, simplifying management, reporting, and training. Influencers as affiliate marketers is a logical progression. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.5 Reporting 4.5 Overall Score 4.6 Features & Pricing Automated RecruitingContent LibraryE-commerce ToolsProduct/Gifting ToolsForms and Compliance Price starting at:$99 Pros and Cons Really easy way to manage affiliates at scale Multiple ways to structure commissions Content library connects directly to affiliate websites (edit locally, advertise globally) Limited types of on-demand reporting Not easy to organise influencers/affiliates according to performance No on-platform payment processing Best for: Medium to Large Size E-commerce brands 4.6 out of 5 stars Stepping into the influencer marketing landscape is a natural fit for this affiliate marketing app. Refersion helps brands build vast affiliate marketing networks, simplifying management, reporting, and training. Influencers as affiliate marketers is a logical progression. View 6. PostBeyond With PostBeyond, you can empower your employees that are active on social media to improve the visibility of your brands and drive more social engagement. To make this as easy as possible for your team members (after all, you don’t want them to feel as if you’ve added to their workload), you can share branded content in a centralized library. This way, employees can schedule and publish posts quickly. Not only does it free up time, but it also helps you to ensure that everything that gets shared has been approved and is in line with your branding.  Then, to measure the success of this online marketing intuitive, it offers real-time analytics and reports. You can, for example, use it to measure the performance of individual posts, identify the most popular topics, and get an in-depth view of the ROI. To make sense of all this data, it also includes industry benchmarks that you can use to compare how your employee advocacy program stacks up to the programs of other companies in your industry.  Key features include: Personal dashboards for each employee Recommended content Team leaderboards Post scheduling and queuing Content expiration dates Pricing: Pricing is available upon request.  4.7 out of 5 stars PostBeyond is an employee advocacy and social selling platform for marketers. On Postbeyond, you can engage and activate your employees to share content on their social networks. Ratings Features & Pricing Pros and Cons Ratings Features 4.4 Ease of Use 4.8 Reporting 4.8 Overall Score 4.7 Features & Pricing Campaign ManagementContact ManagementEmployee Referral ManagementFeedback ManagementLoyalty Program Price on request Pros and Cons Simple techniques to build professional online presence Link to multiple social platforms Great organizational tool Gamification process to make work fun No ability to create one post for multiple channels Lack of mobile friendly features No tagging functionality for mentions Content can add up for difficult searching Best for: Mid-market and enterprise organizations 4.7 out of 5 stars PostBeyond is an employee advocacy and social selling platform for marketers. On Postbeyond, you can engage and activate your employees to share content on their social networks. View 7. Post Affiliate Pro Post Affiliate Pro is the most-reviewed affiliate software solution on Capterra. Considering they’ve received more than 500 reviews on this popular software reviews platform, their overall score of 4.6/5 is a pretty impressive feat.  You can use it for managing multiple affiliate marketing programs, tracking performance, assigning commissions, and approving payments. It offers a list of awesome features that include in-depth reporting, multi-tier commissions, and direct links tracking.   While it’s mostly aimed at medium-sized businesses, they’re not necessarily cheap. Though, it’s a good example of you getting what you pay for. In this case – a robust, feature-rich software.  Key features include: A free mobile app Fraud protection Mass payments Performance rewards Various types of banners Pricing: After a free 14-day complete access trial, pricing starts at $129 per month.  4.8 out of 5 stars They’ve been around forever, and the depth to which this software goes shows it. Extremely flexible and built for growth. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.8 Reporting 4.5 Integrations 5.0 Overall Score 4.8 Features & Pricing Advanced AnalyticsAdvanced Tracking LinksAffiliate/Commission GroupsCoupon CodesFraud DetectionMarketing Asset ManagementMultilevel MarketingPerformance Bonuses Price starting at:$129 Pros and Cons So Many Features. Flexible configuration to do exactly what you want with it Free setup service ensures you won’t miss anything Missing a couple of key integrations with popular e-comm tools No social sharing directly from the platform Knowledge base articles are written in English-as-a-Second-Language (i.e. not clearly) Best for: Medium and Large Sized Businesses 4.8 out of 5 stars They’ve been around forever, and the depth to which this software goes shows it. Extremely flexible and built for growth. View 8. EveryoneSocial If you’re blessed with a passionate workforce, why not turn them into influencers? With EveryoneSocial, it’s easy to use them to share marketing and sales content on the main social media platforms like Twitter, LinkedIn, Facebook, and Instagram. You can either encourage them to share pre-designed content or give them the freedom to come up with their own posts.   All in all, it can be a great tool not only to create more awareness for your brand, but also to humanize it. After all, it’s proven that authentic content is one of the best ways to drive engagement. Your audience wants to interact with real people like your employees. In fact, according to their website, leads that were generated by means of employee advocacy can convert up to seven times better than paid branded ads.  Key features include: Analytics and insights Leaderboards Reports Scheduled notifications Pricing: After a two-week free trial, pricing starts at $24 per user per month. However, it also offers a free Starter plan. 4.2 out of 5 stars EveryoneSocial is an online employee advocacy platform that encourages and empowers workers to authentically create and share content. Ratings Features & Pricing Pros and Cons Ratings Features 4.0 Ease of Use 4.7 Reporting 4.0 Overall Score 4.2 Features & Pricing Campaign ManagementContact ManagementEmployee Referral ManagementFeedback ManagementLoyalty Program Price on request Pros and Cons Great leaderboard visualization Simple analysis of activities Easy to connect with others Moderators can review content before posts go live No option to online chat with other connections Lack of learning tools for the site Best for: Mid-market to enterprise companies 4.2 out of 5 stars EveryoneSocial is an online employee advocacy platform that encourages and empowers workers to authentically create and share content. View 9. Intellifluence Intellifluence is a simple marketing platform that’s aimed at smaller businesses looking to work with influencers. While their network of influencers isn’t the biggest, you get access to a warm influencer marketing network (in other words, all the influencers joined on their own). It might also not be the most advanced tool for influencer marketing, but it provides everything you’ll need to find influencers and communicate and pay them. Thanks to its Intellifluence Payments, you can also rest assured knowing that all the work will be completed before payment is released. In addition to supporting all the main social networks (Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok, and LinkedIn), you can also use it for blogs and podcasts. Key services include: Campaign Wizard and assisted campaign set up Campaign health check Influencer discovery Pricing: It offers a Free plan and three subscription options with pricing starting at $99 per month. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Campaign Management, Product/Gifting Tools, Payment Processing, Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok,Reddit VIEW 10. Sprout Social Sprout Social is an award-winning tool that brands can use for social media management and monitoring. Not only will it help to improve your online marketing strategy, but it can also transform areas of your business like its online reputation.  It can be used by businesses of all sizes, but, compared to a tool like Loomly or Sendible, it’s not the most affordable tool on the market. This might make it a better solution for businesses with larger budgets and more serious marketing requirements.   As a Facebook Partner, it’s a particularly good choice if your target audience is mostly on Facebook. You can use it for managing Facebook Messenger conversations and your Facebook page as well as for monitoring and responding to reviews on Facebook.  It also offers all the other standard features that you expect a solid social media management tool to offer like content publishing, scheduling, and reporting. In addition to Facebook, it also offers integrations with all the main social media platforms, including TikTok and Pinterest, and a number of pre-built, additional integrations with popular marketing tools like Bitly, Feedly, and Salesforce.  Key features include: Real-time brand monitoring Social listening User-friendly, interactive reports Suggestions for best times to post Approval workflows A Smart Inbox  Analytics An asset library Pricing: After a free 30-day trial, pricing starts at $89 per user per month when billed yearly or $99 per month on a month-to-month basis.  4.4 out of 5 stars Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness. Ratings Features & Pricing Pros and Cons Ratings Features 4.5 Ease of Use 4.4 Support 4.3 Overall Score 4.4 Features & Pricing AnalyticsAutomated PublishingContact ManagementContent ManagementConversion TrackingCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingBrand TrackingReporting/AnalyticsSocial Media Monitoring Price starting at:$249 Pros and Cons Easy to navigate interface User-friendly publishing calendar Robust reporting Competitive analysis features Expensive price tag Support can be slow Lack of native support for some social networks Best for: Brands and organizations of all sizes 4.4 out of 5 stars Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness. View

Wrapping Things Up

There are still many other online marketing strategies and tools that you can explore like SEO, lead generation, bulk SMS marketing, etc. In this article, we’ve merely looked at the tip of the iceberg. Though, without a number of digital marketing tools in your arsenal, it doesn’t matter if you have the biggest marketing team behind you, you’ll be carried out to sea and swept away by the sheer volume of notifications and routine tasks that all shout for your attention.    Whether you’re a freelancer, local business, or part of a marketing team, it can help with online marketing in various ways. For example, if you mostly work on your own, you’ll love its user-friendly library where you can save and organize digital assets like videos and post templates for future campaigns. If you’re part of a bigger marketing team, it will help to increase productivity by streamlining collaboration. For example, you can use it to notify team members whenever content is ready for review, helping to reduce the number of back-and-forth emails.  Key features include: 

List view and calendar view Automatically generated post and ad previews Approval workflow and commenting system Hashtag manager Centralized library for asset management Integrations with Giphy and Unsplash Post ideas Post analytics

Pricing: After a free 15-day trial, pricing begins at $35 per month. However, if you opt to pay yearly, you can save as much as 25%. Custom pricing is also available to enterprise clients upon request.   You can use it to schedule your social media posts individually or in bulk, but not at the expense of personalization. If you, for example, want to change emojis or hashtags so that it matches a specific network, it’s easy to do. Then, to help you get a quick overview of all the posts lined up, you can use its calendar view. If you spot that something is out of place, you simply drag and drop.  It’s also a great tool for teams. You can, for instance, use it to assign conversations, create workflows, or even restrict access.  Key features include:

Content suggestions Analytics and in-depth reports Keyword alerts Social listening

Pricing: After a free trial, pricing starts at $29 per month when billed monthly. If you prefer to pay it once off per year, you can save up to 15%. It offers you everything that you’ll need to grow your list of email subscribers and create effective email marketing campaigns. To help you with the first part, you can use it to embed a customizable sign-up form on your business website or create a landing page. Then, to help you reach those old and new subscribers, you can use one of its pre-designed templates, import HTML templates, or build your own one from scratch.  Once you have taken care of your subscriber list and email design, you can create an email sequence to put your email marketing basically on autopilot. You can, for example, create a drip campaign to welcome new readers or onboard new subscribers.   Key features include:

A landing page and email builder Mobile-friendly landing page and email templates Personalization Advanced segmentation Reporting

Pricing: It offers a Free plan for up to 2,500 subscribers and 10,000 emails per month. If your needs exceed this, pricing starts at only $8 per month. Included in its long list of email marketing features are workflows, triggered campaigns, personalization, and reporting. One of the features that make it such a great tool for online marketing is its social sharing. You can use it to share your email content automatically as social media posts on Facebook and Twitter. This way, you can reach a much bigger target audience. If you don’t necessarily want to flood your followers’ social media feeds, you can use its reports to identify which emails received the best engagement and only convert these.    If all these automation solutions sound like too much for you at this stage, it’s also just a great tool for crafting beautiful emails. You can choose one of its hundreds of responsive templates (there are nearly 1,000). Then, to help customize this template so that it matches your branding, you can use its built-in image editing tool and advanced template management system to save and organize your designs.    Key features include:

A drag-and-drop editor Responsive email templates Segmentation eCommerce integrations Conversion tracking Localization

Pricing: After a free 30-day, full-featured trial, pricing starts at $59 per month.  Trusted by more than 60,000 brands that include well-known names like Dermalogica and Pura Vida, it helps with various stages of affiliate marketing including campaign management, payment, and reporting. What’s more, you can also use it for discovery, if you don’t want to use existing customers. Included in its impressive list of features is its very own marketplace.  Key features include:

A free listing on its marketplace  Product-level commissions and tiered commission structures Customizable sign-up and registration pages Dashboard summary view Automated payment scheduling Multiple payment options including gift cards and store credit Robust reporting

Pricing: After a free trial, pricing starts at $99 per month. Enterprise pricing solutions are also available upon request. Then, to measure the success of this online marketing intuitive, it offers real-time analytics and reports. You can, for example, use it to measure the performance of individual posts, identify the most popular topics, and get an in-depth view of the ROI. To make sense of all this data, it also includes industry benchmarks that you can use to compare how your employee advocacy program stacks up to the programs of other companies in your industry.  Key features include:

Personal dashboards for each employee Recommended content Team leaderboards Post scheduling and queuing Content expiration dates

Pricing: Pricing is available upon request.  You can use it for managing multiple affiliate marketing programs, tracking performance, assigning commissions, and approving payments. It offers a list of awesome features that include in-depth reporting, multi-tier commissions, and direct links tracking.   While it’s mostly aimed at medium-sized businesses, they’re not necessarily cheap. Though, it’s a good example of you getting what you pay for. In this case – a robust, feature-rich software.  Key features include:

A free mobile app Fraud protection Mass payments Performance rewards Various types of banners

Pricing: After a free 14-day complete access trial, pricing starts at $129 per month.  All in all, it can be a great tool not only to create more awareness for your brand, but also to humanize it. After all, it’s proven that authentic content is one of the best ways to drive engagement. Your audience wants to interact with real people like your employees. In fact, according to their website, leads that were generated by means of employee advocacy can convert up to seven times better than paid branded ads.  Key features include:

Analytics and insights Leaderboards Reports Scheduled notifications

Pricing: After a two-week free trial, pricing starts at $24 per user per month. However, it also offers a free Starter plan. It might also not be the most advanced tool for influencer marketing, but it provides everything you’ll need to find influencers and communicate and pay them. Thanks to its Intellifluence Payments, you can also rest assured knowing that all the work will be completed before payment is released. In addition to supporting all the main social networks (Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok, and LinkedIn), you can also use it for blogs and podcasts. Key services include:

Campaign Wizard and assisted campaign set up Campaign health check Influencer discovery

Pricing: It offers a Free plan and three subscription options with pricing starting at $99 per month. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Campaign Management, Product/Gifting Tools, Payment Processing, Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok,Reddit It can be used by businesses of all sizes, but, compared to a tool like Loomly or Sendible, it’s not the most affordable tool on the market. This might make it a better solution for businesses with larger budgets and more serious marketing requirements.   As a Facebook Partner, it’s a particularly good choice if your target audience is mostly on Facebook. You can use it for managing Facebook Messenger conversations and your Facebook page as well as for monitoring and responding to reviews on Facebook.  It also offers all the other standard features that you expect a solid social media management tool to offer like content publishing, scheduling, and reporting. In addition to Facebook, it also offers integrations with all the main social media platforms, including TikTok and Pinterest, and a number of pre-built, additional integrations with popular marketing tools like Bitly, Feedly, and Salesforce.  Key features include:

Real-time brand monitoring Social listening User-friendly, interactive reports Suggestions for best times to post Approval workflows A Smart Inbox  Analytics An asset library

Pricing: After a free 30-day trial, pricing starts at $89 per user per month when billed yearly or $99 per month on a month-to-month basis.